12 Unique Ways to Generate Leads With QR Codes

 If you watched the 2022 Super Bowl, you would possibly had been one of the tens of millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase.
When scanning the code, you had been despatched to a page that presented you $15 just for downloading and signing up for Coinbase.

The 1-minute Coinbase advert slot, which showed the QR code floating across the screen and inching in the direction of lining up with the corner of the screen perfectly, became so a hit that the Coinbase app and internet site completely crashed.

Here's a observe what HubSpot blogger Pamela Bump noticed just seconds after the commercial finished.

Coinbase observe says app promoting was greater famous than they concept

Coinbase venerated its $15 signup promise through emailing scanners who have been impacted by way of the crash the next morning. And, in the end, the business enterprise bumped into -- what we name -- "a good hassle to have" because of what we can assume changed into hundreds of thousands of signups.

But, you do not should spend thousands and thousands on a Super Bowl advert to launch a success QR campaign that drives leads.

All you want is a mobile-optimized website and a QR code. I took a deep dive into QR codes and how brands can effectively drive leads with them.

Free Download: How to Build and Use QR Codes for Business & Marketing
Who makes use of QR codes?

Anyone with a cell cellphone. In addition to our keys and wallet, our telephone is one of the few matters we will’t go away the residence with out. Businesses have picked up in this and are continuously finding new approaches to apply QR codes to get us to engage with them, or make their tactics smoother.
Uses of QR Codes in Everyday Life

While the idea of while to implement QR codes may be new, you’ve probably already gotten familiar with their use in nearby companies you’ve visited. Here’s a few times in which you’ve maximum possibly encountered them:

    Public wifi network get entry to
    Restaurant menus
    Instruction manuals
    Cashless bills
    Web promotions all through live occasions
    Contact statistics and Linktrees

Later in this text, we'll talk the numerous different methods to apply QR codes.But first, we’ll dig into how you can create your own QR codes.
How to Create Your Own QR Code Promotion

During our Go Mobile campaigns, we used QR codes to provide clues for a nationwide scavenger hunt for four iPads hidden across the country.

Visitors to our Go Mobile website should experiment the QR codes to down load the clues. To ensure that we captured leads from the merchandising, we additionally supplied the clues via e-mail for every person who stuffed out the shape at the website online. That manner, we seize the lead statistics so we will re-market to that target market inside the future.

Creating a QR code promotion is sincerely quite easy. Here are the steps we accompanied while we created the advertising for our iPad national scavenger hunt.
1. Create a Landing Page

First and predominant, you’ll need to create a cellular-optimized touchdown web page. That manner a landing page this is designed to be viewed on a cellphone display screen. Keep things simple – for example, on a mobile landing page, paperwork have to be stored to 3 fields simplest. Most humans don’t have the endurance to fill out prolonged paperwork from a phone.
2. Create Your QR Code
Once you’ve created your landing page, reproduction the URL into a QR code generator. There are plenty of QR code turbines at the internet, so simply do a search for one. Paste your touchdown web page URL into the QR code generator and, like magic, your QR code may be generated instant. This QR code is particular to you, so nobody within the world has every other one just like it.
Three. Add Your QR Code to Your Promotional Materials

Grab your QR code from the generator. On a PC, meaning right-clicking it and saving it for your pc. (On a Mac, you could drag and drop.) Now which you have the QR code available, add it to your promotional substances. That includes any revealed materials or web sites which can be going to be part of the merchandising.
Four. Get the Word Out

There’s no factor in launching a QR Code merchandising in case you’re no longer going to allow the sector understand approximately it. So broadcast your message the use of your blog, Twitter, LinkedIn, Facebook, or any of the opposite social media gear at your disposal. The key part at this stage of the game is to permit as many humans realize approximately the promotion as viable.
Five. Stretch Out the Promotion
For our iPad Scavenger Hunt, we wanted as many people as possible to participate, so we’d upload a brand new QR code each day for several weeks. That manner, our target market builds, and we’re capable of create as an awful lot buzz across the promotion as feasible.
How to Put QR Codes to Work for Your Business

There are a ramification of methods you can use QR codes to your commercial enterprise, and new ones are cropping up every day. Here are some first-rate ideas you could use below.
Common Uses of QR Codes

    Websites: Add a QR code to the 'Contact Us' web page in your internet site so site visitors can down load your touch records to their smartphones.
    Business Cards: Add a QR code to the the front or returned of your enterprise card so people can right away down load your contact information.
    Webinars: Ready to make your webinars more enticing and a laugh? Then sincerely consist of a QR code as a part of your presentation. It’s a splendid manner to preserve the target audience engaged and worried.
    LinkedIn and Facebook Pages: Want some other way to stand out from every person else? Add a QR code in your LinkedIn and Facebook pages to pull humans into your website. It’s one of the first-rate methods you can role your self as a ahead, modern thinker.
    In-Store Posters With Coupons: Want to provide instant coupons to humans while they're buying? Then upload a QR code that drives them via to a special bargain that may be scanned on the check in.
    Dial a Phone Number: Want to inspire human beings to dial your variety so they can order your product? Then deliver them a QR code to test. If it’s installation nicely, it's going to right away dial your quantity on their smartphone and connect them with your sales center.

Creative Uses for QR Codes

QR Code Shirt

    Clothing and Merchandise: Ready to sell your services or products in an revolutionary manner? Then add a QR code to a T-shirt which you deliver away to customers and potentialities. Hija De Tu Madre (pictured above), a Latina style and accessories logo, cleverly placed a QR code on one of their shirt designs. It encourages viewers to “Scan for network y cultura,” permitting human beings to examine more about the emblem and finally convert them into new clients.
    “Hello, My Name Is” Tags: You understand the ones huge red and white tags human beings put on at occasions with their names on them? If you placed a QR code in area of your call, you’ll engage humans and without problems be able to strike up conversations.
    Event Posters: Advertising an occasion? Upgrade your posters and fliers with a QR code passersby can without problems test. Have the code take them in your event page in which they could view all pertinent info and purchase tickets.
    Outdoor Billboards:Be one of the first organizations on your market to run a giant QR code on a billboard in your enterprise. In the example above, Cygames enlisted the help of 1,500 drones to shape a giant QR code within the sky to celebrate the anniversary of one of their video games.
    Galleries and Museums: Make it smooth for visitors to discover greater about your work and upcoming initiatives. Putting a QR code next to art work in area of textual content is a amazing opportunity to the same old description. Guests received’t ought to crowd every different to examine it, and they are able to take the facts with them. If you’re selling at a gallery, it could also be worth it to enable price through the QR code as well.
    Product Packaging: If you sell a bodily product, adding a QR code that tells the customer more about your emblem or the product Izrada web stranica itself can construct connections and agree with. If you sell food, consider the use of a QR code for the element listing, or maybe easy recipes to apply the item in. For cosmetics, have QR codes that give more facts on how the goods have been made, tested, and wherein elements were sourced.

Using QR Codes to Grow Your Business

There’s no real mystery to using QR codes to grow your business. All you have to do is generate the code, and drop it into your merchandising. Be sure you take a look at the marketing campaign earlier than you cross public with it – folks who experiment your code expect matters to work highly smoothly the first day trip of the gate. But aside from that, running a QR code promotion is a snap.

A key factor to don't forget approximately QR codes is they’re simply a mechanism to have interaction prospects and clients. In different phrases, they’re not the end-recreation, so it’s up to you to determine out the way to use them to capture the site visitors you force on your internet site as leads the use of touchdown pages.

Once your strategy is in location, the use of QR codes to develop your commercial enterprise is especially simple. All you have to do is generate the code, and drop it into your promotion. Be positive you take a look at the campaign before you move public with it — those who experiment your code anticipate things to paintings pretty smoothly the primary day out of the gate. Give them an revel in that delights them and maintains them coming again for more.

This is a visitor weblog put up written through Jamie Turner, founder and leader content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the e-book Go Mobile, written with Jeanne Hopkins, VP of advertising and marketing @HubSpot. He is a regular visitor on CNN and HLN on the topic of virtual advertising and marketing and is a popular cell advertising speaker at events and agencies around the globe.